She had to halt the projected production that she assumed she would acquire in business orders at the fair. Ruth's display of Barbie was housed at the New Yorker Hotel in a hotel room, since so many businesses brought their toys to put on display. At the time, Mattel was the third largest toy company in the United States. However, both those names were copyrighted.īarbie was first released on Maat a toy fair in New York after seven years of battling disagreements. ![]() ![]() She originally wanted to name the doll "Barbara", after her daughter, or "Babs" after her daughter's nickname. Her husband, Elliot Handler was the founder of Mattel in 1945, which is the largest toy company in the world. Her parents were Polish Jewish immigrants.
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